Authors: Di Minin, Enrico;

Social media data are increasingly used as a source of information in conservation science. Social media content and metadata are useful to study people-nature interactions and how they affect the global biodiversity crisis. During the presentation I will explain how social media data can be used as a novel source of information to investigate threats to and opportunities for the conservation of biodiversity. I will also focus on some of the greatest challenges of using social media data in research, especially data access and data privacy concerns. I will conclude by examining some of the ways forward to mainstreaming the use of social media data in conservation science.